Last updated: 31 October 2026
1. Introduction
RUENGINE ("we", "our" or "us") is committed to protecting personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose and safeguard information when you visit our website (the "Site") or use the RUENGINE platform and services (the "Service").
By using the Site or the Service, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the Site or the Service.
2. Who we are
The Site and the Service are provided by RUENGINE.
3. Information we collect
We may collect the following types of information:
- Contact and enquiry details: your name, company, email address, phone number, industry, team size, number of locations and any message you send us through our forms.
- Account information: names, email addresses, roles and login details of the users on your RUENGINE system.
- Billing information: billing contacts, invoices and payment records. Card details are handled by our payment processors and are not stored by us in full.
- Client data: the information you enter into your RUENGINE system, such as customers, leads, quotes, invoices, projects, staff records and messages.
- Usage data: pages visited, features used, session times and actions taken in the Service.
- Device information: IP address, browser type, operating system and device identifiers.
- Cookies and similar technologies: as described in section 8.
4. How we use information
We use the information we collect to:
- respond to your enquiries, arrange consultations and demos, and prepare proposals;
- provide, operate, host, maintain and support the Service;
- process payments and send related information, such as invoices and receipts;
- send service messages, such as updates, security alerts and support replies;
- monitor and analyse usage to improve the Site and the Service;
- detect, prevent and address technical issues, security incidents and fraud; and
- meet our legal, tax and accounting obligations.
We use the details you send through our website forms only to contact you about RUENGINE. We never sell them.
5. Your customers' data in your system
When you use RUENGINE to manage your own customers, leads and staff, you decide what information goes into your system and how it is used. For that information, you are responsible for it and we process it on your behalf, only to provide the Service, as set out in your Client Agreement. If your customers ask us about their information, we will refer them to you.
6. Sharing and disclosure
We do not sell, trade or rent personal information. We may share information with:
- Service providers that help us run the Site and the Service, such as hosting, payment, messaging, telephone and email providers. They may only use it to provide their services to us and must keep it confidential.
- Tools you connect: when you connect a third-party tool to your RUENGINE system, information is shared with that tool as you direct.
- Legal requirements: when required by law, or to respond to valid legal requests.
- Business transfers: in connection with a merger, acquisition or sale of assets, with the information remaining protected by this policy.
7. Spark AI, calls and messages
If you use Spark AI, calls, messages and their transcripts are processed to answer enquiries, book appointments and follow up leads, and are saved to your system as set out in your proposal. Your business is responsible for telling callers and message senders that an AI assistant may answer, and for any consent the law requires.
8. Cookies
We use cookies and similar technologies to keep the Site and the Service working, remember your preferences, such as light or dark mode, and understand how the Site is used. You can set your browser to refuse cookies or to alert you when cookies are being sent. Some parts of the Site and the Service may not work properly without cookies.
9. Data security
We use appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure or destruction. These include access by role, encrypted connections and regular backups, as set out in your service plan. No method of transmission over the internet or of electronic storage is completely secure, so we cannot guarantee absolute security.
10. Where data is stored
Each client's system runs on its own dedicated instance, hosted with our hosting providers. Information may be processed in countries other than your own, where data protection laws may differ. Where this happens, we take steps to keep it protected as described in this policy.
11. Data retention
We keep personal information for as long as needed to provide the Site and the Service and for the purposes described in this policy, unless a longer period is required or permitted by law, for example for tax records. When a client leaves, data is exported and deleted as set out in their service terms.
12. Your rights
Depending on where you live, you may have the right to:
- access, correct or delete your personal information;
- withdraw consent where we rely on consent;
- object to, or ask us to restrict, how we use your information;
- receive your information in a portable format; and
- complain to a privacy regulator.
To use these rights, contact us using the details below. We may need to confirm your identity before we act on a request.
13. Third-party links
The Site may link to websites we do not control. We are not responsible for their privacy practices and encourage you to read their privacy policies.
14. Children's privacy
The Site and the Service are not directed to anyone under 18. We do not knowingly collect personal information from children.
15. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and change the "Last updated" date, and we will tell clients about significant changes.
16. Contact us
If you have questions or concerns about this Privacy Policy or your information, contact us at through Contact the team.